The primary healthcare philanthropy report is generated by the Association for Healthcare Philanthropy. The Report on Giving provides key health care philanthropy industry benchmarks including total funds raised (cash and production), return on investment (ROI) and cost to raise a dollar (CTRD), as well as industry trends and performance comparisons based on institution type, number of FTEs and sources of funds raised. AHP member organizations participate in the survey which informs healthcare philanthropy leaders and professionals. Some highlights of the report are described below. (Please see AHP’s Report on Giving page for information regarding the full report.)
Approximate total funds raised in 2012, which is the latest report, was $8.941 billion. High performers raised nearly six times the median fundraising results as compared to all institutions which responded. More than eight out of ten institutions employed seven or more full-time equivalent direct fundraising staff. An interesting corollary fact is that the median total fundraising expenses for high performers was about five times the median total for all institutions. Nearly three out of ten of the high performers were academic institutions and one-fifth were either a children’s hospital or community hospital.
Major gifts and corporate and foundation gifts were the largest sources of funds raised in FY 2012 (22.2% and 20.9%, respectively), followed by annual gifts (19.5%), special events (14.9%) and planned giving (9.5%). Major gifts and annual giving continue to grow as sources of overall funds raised, following trends seen in past surveys. However, corporate and foundation gifts replaced annual giving as one of the top two sources of funds raised in FY 2012.
According to Giving USA 2014, the annual report for philanthropy in 2013, giving to health organizations is estimated to have increased 6.0 percent between 2012 and 2013 (an increase of 4.5 percent, adjusted for inflation), to $31.86 billion. Giving to the health subsector has seen a steady increase in the share of total giving in the last decade, after a decline of nearly 25 percent between the five-year periods beginning in 1994 and 1999. (For further information, see http://www.givingusareports.org/)
Another research resource which includes healthcare is the Nonprofit Fundraising Study for 2013, a project of the Nonprofit Research Collaborative (see www.NPResearch.org). Out of 83 responding organizations, 65% saw an increase in their philanthropic income, 13 had no change in income, and 22% decreased.
The above information is minimal about healthcare philanthropy, and more information is available in the reports from which this information is extracted. Frequently healthcare systems also develop their own data, which can serve either as useful benchmarks or comparison information.
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