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Finding Meaning in the Mysterious (Part Three)

Fundraising, development or advancement, just a few of the designations for this practice and career, is a fundamental part of the process that makes institutions successful. The genuinely committed professional feels a “calling” to the work of fundraising. The satisfaction is derived from results, often intangible as well as those that aren’t visible for some time in the future, not from recognition. Idealism and enthusiasm are balanced with accountability, businesslike behavior, and practical action.

At the bottom of all is this reality–most of the work in the nonprofit sector, whether it is advocacy, healing, educating, entertaining, preserving and many other types, just will not happen unless someone brings in money. And the more fundraising is integrated into the entire organization, the more successful it will be.

The fundraising professional plays a significant role in the operation of healthy, viable nonprofits which can face the challenges of this decade and century. It requires the use of skills, abilities and personal traits that match various roles and responsibilities of the fundraising professional.

Fundraising doesn’t take place in a vacuum. It is an essential function in the entire scope of the nonprofit sector which is supported by philanthropy. And philanthropy is a highly significant part of the fabric of American society, providing opportunities for fulfillment, meeting needs, addressing crises and disasters, and building sustainability for the future. A fundraising professional is the manager of a process that brings together peoples’ sense of caring with needs that must be met.

Fundraising is a critical element in the preservation of values. These values, inherent in our civic spirit, are fostered by philanthropic action–giving and volunteering.

Fundraising is not a technical exercise. It takes place within the larger framework of an organization and its mission, and therefore is crucial for civil society and the development or perpetuation of democratic values. Fundraising, therefore, is for the thoughtful professional, and not a mere fulfillment of a “to do” list. Next time we’ll continue with more perspectives on the meaning and practice of fundraising as a career.

Finding Meaning in the Mysterious (Part Two)

The previous Director’s Message initiated the topic of finding a career in fundraising, what to ask yourself, and why this career might be meaningful. Continuing on this theme, this column takes a look at the significance of nonprofits and the role of fundraising.

Most people enter the fundraising field because it is an environment that serves human needs. People want to heal, to educate, to preserve cultures, to shelter the abused, to inspire, or to preserve. But in order to succeed in fundraising as a career, you have to believe in yourself and have a desire to achieve.

Fundraising should touch souls, the professional’s as well as those who are served. It’s true that hours are spent in tasks and activities–painstaking research, preparation for every “ask” ranging from proposal writing to one-on-one solicitation, the planning for each successful event, the writing of materials such as letters, the cultivation steps so vital for each potential donor, the juggling of constituents’ wants and demands, the complexities of managing volunteers and working with the board. The list could go and can be mind-numbing.

But at the end of each day, the professional has engaged in a journey worth sharing because, whether or not the results of that day’s efforts are visible, the professional can take pride in the nature of the work.

Watch for more perspectives and suggestions in upcoming columns on fundraising careers.

Another school year has begun. With this comes the impulse to take stock. One pervasive thought for the young person, particularly the university student, is the question, “what am I going to do for the rest of my life?” The same question might be asked by a mid-career changer, a bored person, or someone seeking meaning in life. Choices abound, as do opinions, myths, perceptions and misperceptions about the choices.

What few career counselors will tell you, regardless of your age or career status, is how many opportunities for career excitement and fulfillment are available within the nonprofit sector, particularly in fundraising. They don’t tell you this because they don’t know, for the most part.

In the not too distant past, fundraising was a career that, for the most part, just happened and often was misunderstood. Few in the ranks of experienced fundraisers actually planned this career path from their youth. Fortunately, this has changed in the past decade or two. Fundraising is increasingly becoming a recognized and respected career. There are many ways and resources for learning and preparing for a career in fundraising. It’s no longer a mysterious or mystifying way to making a living, one that causes parents and friends to look puzzled and ask, “But what do you really do?” It’s a professional activity that leads to the strengthening of the nonprofit sector, to building better organizations, communities and people.

Before searching out information about fundraising as a career, however, ask yourself these questions.

Are you a high achiever? Are you willing to do things others might not understand or be comfortable with? Can you risk disappointment and even rejection?

Do you have a strong urge to reach out? Do you want to make a difference? Do you like new situations and people?

What matters most to you? Do you want to see others reach their full potential, and achieve it yourself?

What are you willing to invest and to give up? How much responsibility do you want, and how much can you handle? Can you think for yourself?

Are you willing to strive for nothing less than your fullest potential and promote such success in others?

Positive answers to the above may indicate that fundraising is for you. Watch for upcoming messages in this space for more information on fundraising as a career. Share this or other materials with a student or anyone who is seeking a new career, a career change, or a more meaningful approach to life.

Finding Meaning in the Mysterious (Part One)

Another school year has begun. With this comes the impulse to take stock. One pervasive thought for the young person, particularly the university student, is the question, “what am I going to do for the rest of my life?” The same question might be asked by a mid-career changer, a bored person, or someone seeking meaning in life. Choices abound, as do opinions, myths, perceptions and misperceptions about the choices.

What few career counselors will tell you, regardless of your age or career status, is how many opportunities for career excitement and fulfillment are available within the nonprofit sector, particularly in fundraising. They don’t tell you this because they don’t know, for the most part.

In the not too distant past, fundraising was a career that, for the most part, just happened and often was misunderstood. Few in the ranks of experienced fundraisers actually planned this career path from their youth. Fortunately, this has changed in the past decade or two. Fundraising is increasingly becoming a recognized and respected career. There are many ways and resources for learning and preparing for a career in fundraising. It’s no longer a mysterious or mystifying way to making a living, one that causes parents and friends to look puzzled and ask, “But what do you really do?” It’s a professional activity that leads to the strengthening of the nonprofit sector, to building better organizations, communities and people.

Before searching out information about fundraising as a career, however, ask yourself these questions.

Are you a high achiever? Are you willing to do things others might not understand or be comfortable with? Can you risk disappointment and even rejection?

Do you have a strong urge to reach out? Do you want to make a difference? Do you like new situations and people?

What matters most to you? Do you want to see others reach their full potential, and achieve it yourself?

What are you willing to invest and to give up? How much responsibility do you want, and how much can you handle? Can you think for yourself?

Are you willing to strive for nothing less than your fullest potential and promote such success in others?

Positive answers to the above may indicate that fundraising is for you. Watch for upcoming messages in this space for more information on fundraising as a career. Share this or other materials with a student or anyone who is seeking a new career, a career change, or a more meaningful approach to life.

Nonprofit Fundraising Study

Dear readers,

The final decades of the 20th century saw The Nonprofit Research Collaborative put together this great study that I would like to share with you through Melissa S. Brown,  at Melissa S. Brown & Associates.

We would like to thank:

AFP, CFRE International, Campbell Rinker, Giving USA Foundation, National Center for Charitable Statistics and Partnership for Philanthropic Planning. MSBLLC is the project manager.

Nonprofit Fundraising Study

This work is important because, as other studies show, nonprofit charitable organizations continue to face rising demands for services and lower revenues from government grants and fees paid, user fees, and other resources. Using effective fundraising to generate sustained philanthropic giving can be part of the solution to the growing pressures many nonprofit organization managers perceive.

More than 500 organizations answered NRC survey questions in early 2014 about charitable receipts from January through December 2013. Responding charitable groups included large and small organizations (by budget size) and organizations from every sub-sector, from Arts, Culture & Humanities to Religion. The survey reached organizations in the United States and Canada.

Click here for the study

Global Giving (Part 7)

The final decades of the 20th century saw a great shift in the social and political geography of the world which created both an opportunity and a need for citizens to become increasingly involved in the political and social lives of their communities, countries, and the world. The growth and development of civil society organizations provided a powerful means for mobilizing such citizen participation. Along with the emergence of civil society organizations came attention on philanthropy, whether as a renewed and regenerated concept, or as a new endeavor based on related traditions.

Understanding philanthropy as a global practice is essential for two reasons. First, civil society organizations (CSOs) or nongovernmental organizations (NGOs), as nonprofits are known in much of the world outside of the U.S., have played a critical role in the shaping of local civil society because of the shifting social and political developments, and frequently this progress has been supported and accomplished through philanthropy. Events of the last 25 years, perhaps best seen during the post-Soviet era and the developing democracies in many parts of the world, have caused citizens to push for more self-expression and freedom of expression, for the opportunity to voluntarily gather together for common vision and goals, and for the aid of those in the poorer segments of society.

Second, understanding international philanthropic practices and traditions helps define cross-cultural philanthropy as population groups migrate and establish a presence in locations other than their countries of origin. Therefore an examination of philanthropy as shaped by culture is valuable for providing a foundation or framework for the practice of giving.

NGOs are the global recipients of philanthropy and carry out a broad range of services and causes. Nonprofit organizations everywhere are seeing astonishing growth, employing increasing numbers of people, collecting and spending more money than at any previous time.

The range of international NGO development is impressive. Over 40,000 nonprofits existed in Russia a few years ago. Countries such as Croatia, which has a long-standing tradition of nonprofit activity, are seeing a re-emergence of arts and cultural societies and other traditional NGOs, and also an increase of organizations that meet needs engendered by war. Charitable efforts in Turkey range back to the previous century when foundations were formed for specific causes. Now the face of the Turkish nonprofit sector includes educational institutions, cultural organizations, hospitals, homes and programs for street children. Yugoslavia, now comprised of the two states of Serbia and Montenegro, has seen tremendous growth in refugee causes, but other interests are also in evidence, for example, environmental concerns. In Argentina, while well-known organizations including the Red Cross, Greenpeace and SOS Children’s Villages are prevalent and active, many nonprofit causes such as museums of Jewish history and organizations benefitting the Pampas Indians are part of the NGO movement that began in the early 1980s. China began moving toward NGO ideals as long as 12 years ago when organizations such as science foundations were established.
“Global philanthropy has expanded and become a supporter of civil society organizations in many parts of the world,” wrote two leading experts in the globalization of foundations and philanthropic giving. “Transnational philanthropy has been and can remain a major force for improving the lives of millions of people worldwide, particularly in regions that are underdeveloped economically and are socially and politically fragile.”[1] Some estimates state that by 2020 philanthropists in many parts of the world will rival the giving by wealthy individuals in the United States. “Indeed, Mario Morino, chairman of Venture Philanthropy Partners, a philanthropic fund in Washington, says a new generation of philanthropists will see themselves as citizens of the world.”[2] As a feature in Newsweek, “Giving Globally,” pointed out, “. . . inspired individuals can take on and conquer some of the world’s biggest problems.”[3] Couple this with giving from many other parts of the world as philanthropy is taking hold in action and not just rhetoric, there is evidence that transnational philanthropy is working and continuing to develop.

The World Giving Index prepared by the Charities Aid Foundation explains and summarizes charitable behavior globally. “Charitable behavior differs immensely across the globe. An act that is considered charitable in one country may be seen as a regular, everyday, activity in another.”[4] The report clearly shows how countries have their own charitable strengths and weaknesses, and how in some places the growth of civil society has been impeded by war, famine, and other external factors that make philanthropy difficult. The high level of detail in the report explains qualities that appear to affect philanthropy and volunteering, and yet acknowledges that some cultures are more amenable to philanthropic action than others, while at the same time not passing judgment on those that score lower, for whatever reason, in their analysis of giving data.
Alliance, a magazine that addresses philanthropy and social investment worldwide, has provided a sobering view on what may hinder the success of global philanthropy. In an article titled “Rich need better advice on giving money away,” the argument is made that wealthy donors and would-be donors are finding it difficult to be philanthropic because they lack advice on how and where to give. Increasingly the focus is on outcomes, getting the value for the money invested in a social cause. Therefore there is movement toward strategic philanthropy, which is seen as more effective philanthropy.
In short, the growth of philanthropy in most parts of the world is becoming much more organized, with experience and advice crossing borders as funders—individuals, corporate, foundations, even governments—seek to ensure that their giving is effective. The idea of promoting civil society through philanthropy, of bringing people together, is attractive everywhere from Slovakia to Brazil. A publication by the Bertelsmann Stiftung (foundation), “Promoting Philanthropy: Global Challenges and Approaches,” focused on issues such as place-based philanthropy, community foundations which are growing in concept and reality around the world, issues-based philanthropy, peer-based philanthropy or collective giving, and the need for professional advisors and donor education.
Fundraising as a practice is enriched by its proliferation and adaptation across nations and cultures, awareness of cultural issues, sensitivity toward differences, and the expression of a genuine appreciation of our international fundraising professionals’ efforts and achievements.

International understanding enriches the global community of fundraising practitioners; we are truly part of a global system, and therefore fortunate to share in a vast network of knowledge and the knowledgeable who make it happen.

Additional Resources:

Warren F. Ilchman, Stanley N. Katz, and Edward L. Queen II,Philanthropy in the World’s Traditions (Bloomington and Indianapolis, IN: Indiana University Press, 1998).
Lisa Jordan, Global Civil Society: The Oxford Handbook of Civil Society (New York: Oxford University Press, 2012).

Peter Karoff and Jane Maddox, The World We Want: New Dimensions in Philanthropy and Social Change (Lanham, MD: AltaMira Press with The Philanthropic Initiative, 2007).

Bonnie L. Koenig, Going Global for the Greater Good (San Francisco:  Jossey-Bass, 2004).
Marc Lindenberg and Coralie Bryant, Going Global:  Transforming Relief and Development NGOs (Bloomfield, CT:  Kumarian Press, Inc., 2001).

Norine MacDonald and Luc Tayart de Borms, Global Philanthropy (London:  MF Publishing, 2010).

Rachel McCleary, Global Compassion (New York:  Oxford University Press, 2009).

Jonathon R. Moore, A Practical Guide to International Philanthropy (New York:  Cambridge University Press, 2010).

Michael Norton, The Worldwide Fundraiser’s Handbook 3rd  Edition (London:  Directory of Social Change, 2009).

Lilya Wagner, and Julio A. Galindo, eds., Global Perspectives on Fundraising. New Directions for Philanthropic Fundraising, No. 46 (San Francisco, CA: Jossey-Bass, Inc., 2005).

[1] Helmut K. Anheier and Siobhan Daly, “Philanthropic Foundations: A New Global Force?” Global Civil Society2004/5 (London: SAGE Publications Ltd., 2005): 174.

[2] Ian Wilhelm, “Global Philanthropy and Needs Expand,” The Chronicle of Philanthropy (2010), accessed January 23, 2013, http://philanthropy.com/article/Challenge-for-2020-Global-/63626/?forceGen=1.
[3] Mary Carmichael, “A Shot of Hope,” Newsweek, October 1, 2007, 51.
[4] The World Giving Index 2010, Charities Aid Foundation, 2010. 31.

January 2015 – Understanding Giving Trends

Understanding giving trends is highly important if fundraisers are to keep abreast of how their field is changing, and how they must adapt to these changes.  Equally important is the need to apply knowledge supplied by surveys, research, statistics and other credible analyses of these trends.

For this reason, the Director’s Messages for 2014 focused on giving facts, research and information. While it was be impossible to exhaust the possibilities of available information on giving, we provided practical and interesting information on some of the following topics to which you can link (see below):

Topics that will be addressed in this column, and substantiated with other resources PSI’s website will include:

  • Overview of Giving USA
  • Giving by Millennials
  • Religion and giving
  • Global giving and why many fundraisers are reaching beyond their borders
  • Giving in Canada
  • Healthcare philanthropic data
  • And more.

Each of these columns is quite short, providing the highlights of philanthropy and nonprofits, including how this affects all sub-sectors of the Seventh-day Adventist Church, from higher education to community services, from healthcare to secondary and elementary education, from sustainable support to project and campaign fundraising.  For further information, contact the director:  Lilya.Wagner@nad.adventist.org.

Healthcare Philanthropy

The primary healthcare philanthropy report is generated by the Association for Healthcare Philanthropy. The Report on Giving provides key health care philanthropy industry benchmarks including total funds raised (cash and production), return on investment (ROI) and cost to raise a dollar (CTRD), as well as industry trends and performance comparisons based on institution type, number of FTEs and sources of funds raised. AHP member organizations participate in the survey which informs healthcare philanthropy leaders and professionals. Some highlights of the report are described below. (Please see AHP’s Report on Giving page for information regarding the full report.)

Approximate total funds raised in 2012, which is the latest report, was $8.941 billion. High performers raised nearly six times the median fundraising results as compared to all institutions which responded. More than eight out of ten institutions employed seven or more full-time equivalent direct fundraising staff. An interesting corollary fact is that the median total fundraising expenses for high performers was about five times the median total for all institutions. Nearly three out of ten of the high performers were academic institutions and one-fifth were either a children’s hospital or community hospital.

Major gifts and corporate and foundation gifts were the largest sources of funds raised in FY 2012 (22.2% and 20.9%, respectively), followed by annual gifts (19.5%), special events (14.9%) and planned giving (9.5%). Major gifts and annual giving continue to grow as sources of overall funds raised, following trends seen in past surveys. However, corporate and foundation gifts replaced annual giving as one of the top two sources of funds raised in FY 2012.

 According to Giving USA 2014, the annual report for philanthropy in 2013, giving to health organizations is estimated to have increased 6.0 percent between 2012 and 2013 (an increase of 4.5 percent, adjusted for inflation), to $31.86 billion. Giving to the health subsector has seen a steady increase in the share of total giving in the last decade, after a decline of nearly 25 percent between the five-year periods beginning in 1994 and 1999. (For further information, see http://www.givingusareports.org/)

Another research resource which includes healthcare is the Nonprofit Fundraising Study for 2013, a project of the Nonprofit Research Collaborative (see www.NPResearch.org). Out of 83 responding organizations, 65% saw an increase in their philanthropic income, 13 had no change in income, and 22% decreased.

The above information is minimal about healthcare philanthropy, and more information is available in the reports from which this information is extracted. Frequently healthcare systems also develop their own data, which can serve either as useful benchmarks or comparison information.

A valuable resource for healthcare (not just for philanthropy) is The Advisory Board Company, which has been helping health care get better. As is stated on their website, “We aren’t just a global research, technology, and consulting firm. We are a performance improvement partner for 180,000 leaders in 4,500+ organizations across health care and higher education. Through our membership model, we collaborate with executives and their teams to find and implement the best solutions to their toughest challenges. But it’s not enough just to know the right answer—we need to solve real-world problems.

That’s why we create performance technology products that tell members where their biggest improvement opportunities are, and how to get results.

That’s why our expert researchers analyze thousands of case studies every year to find and share proven best practices.

That’s why our talent development team offers hands-on training to cultivate leaders and drive workforce engagement.

And, that’s why our seasoned consultants provide hands-on support and guidance in health systems and physician practices around the world.”

http://www.advisory.com/about-us

Millennials and Generosity—New Views, New Approaches

“Millennials will reinvent charity,” proclaimed John Bare, Special to CNN.  Young people are approaching charity in a more entrepreneurial way today, and in many cases they’re blurring the line between nonprofits and for-profit ventures.

As an example, Bare told the story of his niece, Sarah, who is one of approximately 900,000 Kiva lenders who have made more than $440 million in loans to entrepreneurs in 68 countries.  This nonprofit organization makes micro-loans that may be as small as $25.  Sarah took the graduation-gift money to make 30 loans to entrepreneurs in 17 countries, totaling $1700.  Those who receive loans repay those, allowing Sarah to help more people with new loans.  This funding pool therefore replenishes itself.  As Bare put it, “The bright folks at Kiva are creating a work-around. Kiva Zip is an experiment in “person-to-person lending,” and young people like Sarah find this type of giving suitable to their attitudes and preferences.[1]

During a webinar hosted by Raymund Flandez of The Chronicle of Philanthropy, the panelists pointed out the following about how Millennials are bringing a new approach to philanthropy.

  • Millennials prefer building their own system, on their own terms, and enthusiastically bring other along who share their vision and can help.
  • Millennials may use a traditional nonprofit—your organization—as a conduit to affect their cause, their issues, their values.
  • Millennials are characterized by optimism, idealism, purpose, and shared responsibility.
  • They prefer to use collective influence.
  • They believe in conscious consumerism.
  • They have faith in government, in general, and believe it should do more to solve problems—which means they’re likely to be politically active.
  • And it goes without saying that they digitally active—which has implications for how fundraising will be accomplished.[2]

An article in Fundraising Success, “After the Baby Boomers: Engaging Generation X and Millennials,” Bobby Gondola reinforced the information provided by the Chronicle:

“By creatively engaging younger donors, they become part of a movement — they bring friends to events; get co-workers to volunteer; and provide expertise in finance, marketing and law. An organization that does well while also doing good pulls the younger crowd, but these millennials are not just donors — they’re volunteers and partners in carrying out the social profit’s work.”[3]

Millennials require immersive experience, according to the Chronicle webinar.  Nonprofits need to use all types of media and humanize the movement.  Pew Research on Social & Demographic Trends issued a report that stated Millennials are “Confident. Connected. Open to Change.”  “Generations, like people, have personalities, and Millennials—the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium—have begun to forge theirs:  confident, self-expressive, liberal, upbeat and open to change.”[4]

Some of the best sources for additional information are the Pew Research report, listed in the footnote; the Millennial Impact Report published in 2012 by Achieve and Johnson Grossnickle and Associates; and Fundraising and the Next Generation, by Emily David, published by Wiley.

 

 

 

 

 

 

[1] Bare, John, “Millennials will reinvent charity,” June 9, 2013, Twitter@CNNOpinion.    John Bare is vice president of The Arthur M. Blank Family Foundation and executive-in-residence at Georgia Tech’s Institute for Leadership and Entrepreneurship.

[2] “Connect with the Next Generation of Donors,” webinar presented by The Chronicle of Philanthropy, May 21, 2013.

[3] Gondola, Bobby, “After the Baby Boomers:  Engaging Generation X and Millennials,” Fundraising Success, June 6, 2012.

 

[4] Pew Research Center, http://www.pewsocialtrends.org/

“Millennials:  A Portrait of Generation Next.”

January 2014 – Trends for today and beyond—the value of data and demographics.

The August 15, 2013 issue of The Chronicle of Philanthropy had a pull-out section that focused on “Tomorrow’s Donors.”  Among the many valuable articles was one discussing trends that will reshape the way nonprofits will raise money.  Among these were:

  • Women are gaining economic power
  • White Americans will no longer be the majority
  • Today’s young adults will push philanthropy to change
  • Baby boomers are reaching their prime giving years
  • Diversity among donors—identity-based philanthropy—will continue to grow in significance and numbers
  • Secularism is on the rise[1]

Understanding these trends is highly important if fundraisers are to keep abreast of how their field is changing, and how they must adapt to these changes.  Equally important is the need to apply knowledge supplied by surveys, research, statistics and other credible analyses of these trends.

For this reason, we will focus on giving statistics during the next several months, perhaps re-acquainting you with some well-known sources and resources, and perhaps introducing you to new ones.  The rest of our website will be dedicated to information that may be useful as you take into account the information provided in this column and how it relates to your professional performance.  While it will be impossible to exhaust the possibilities of available information, we hope to pique your interest and provide you with additional resources as you request these.

Topics that will be addressed in this column, and substantiated with other resources our PSI’s website will include:

January:  Introduction and an overview of Giving USA

February:  Giving by Millennials

March:  Religion and giving

April:  Global giving and why many fundraisers are reaching beyond their borders

May:  Giving in Canada

June:  Healthcare philanthropic data

July:  Young donors and their philanthropic differences

August:  Gender differences in giving

September:  Identity-based philanthropy—a brief overview

October:  Effects of economic downturns—can we learn something from the past as we face the future?

November:  The importance of transparency and trust

December:  Why donors give—understanding motivations

Each of these columns will be quite short, providing the highlights of philanthropy and nonprofits, including how this affects all sub-sectors of the Seventh-day Adventist Church, from higher education to community services, from healthcare to secondary and elementary education, from sustainable support to project and campaign fundraising.

As a fitting introduction to this series of columns, a quick review of or introduction to Giving USA serves as a foundation.  Giving USA reports the landscape of charitable giving annually and has done so for the past nearly sixty years.[2]  In 2012, the latest available figures, giving was up by 3.5% when compared to the previous year.  The total of $316.23 billion reflects how Americans support their nonprofit sector organizations.  American individuals and households gave 3.9% more in 2012 than in 2011, indicating a mild optimism that the economy was improving, since generosity generally correlates with economic trends.  More than two-thirds of American households make charitable donations annually.  Giving USA tracks this giving, along with that of corporations and foundations.  The two most significant graphs are below, used by permission.  Much more highly relevant information can be found in Giving USA Annual Report on Philanthropy, the 2013 edition which reports on 2012 research data.  The report can be purchased at http://store.givingusareports.org/Giving-USA-2013-Report-Highlights-P98.aspx.

Also contact PSI with specific questions on Giving USA and other available data.  For a brief summary, please click on the following link: (Mark, see attached)

[1] Adapted from “Tomorrow’s Donors:  The race is on for charities to win support from a fast-moving America,” The Chronicle of Philanthropy, August 15, 2013, Section B.

[2] Giving USA is an initiative of the Giving USA Foundation, established in 1985 by what is now The Giving Institute.  The annual report is researched and written at The Lilly Family School of Philanthropy at Indiana University.

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