VALUABLE SERVICE
PSI has been Beta Testing NEW Graphic Fundraising ACTION Plans across our client base, and the universal excitement from instantly understanding what’s possible, has only been rivaled by the 2018 PSI Conference on Philanthropy!
WHY IT WORKS
Because this tool was created BY fundraisers—FOR fundraisers, it overcomes the typical TMI reaction to data. Through very sophisticated predictive behavior modeling it also identifies ways to save staff time, phone and mailing costs by reducing wasteful efforts with unresponsive one-time donors, segments your donor file into seven distinct categories, pinpoints method, frequency and budget to invest on each, and predicts the likelihood and capacity of those donors who are far more likely to support your mission.
WHAT YOU RECEIVE
There is a 4-page Donor Dashboard which provides a high-level overview.
The 22-page Audit gets into the details and graphically communicates key metrics for: revenue, donor lifetime value, donor, revenue distribution pyramid, donor retention, new donor acquisition, upgrades, and lapsed reactivation.
The 35-page Fundraising Action Plan guides you step by step with individual donor identification numbers in 7 different categories, helps you know whom to contact how and when, and how much to ask them for–improving relationships and exposing their true potential to support your nonprofit cause. It also identifies those who should be converted to monthly donors via credit card, who can be upgraded from mid-level to major donors, and who is likely to give far more via Planned/Estate giving.
PROOF OF SAVINGS
3+ hours of Staff time saved on each campaign on list selection and query
40% Decrease in Mail Volume.
Cost to Raise A Dollar Decreased to 20 Cents from $2.70.
25% Decrease in Phone Costs.
PROOF OF INCREASE
25% of second gifts were generated by Donors in Tiers 1-5 (compared to 4% for Tiers 5-10).
270 New Mid-Level Donors were acquired (more than any other campaign).
23 New Major Donors were acquired.
27% Increase in Average gift size.
14% Increase in NET Revenue.
82% of NET revenue was generated from 10% of the donors who gave multiple gifts.
More NET revenue was generated from just the Top 20% than when soliciting the entire prospect file.
CLICK LINKS BELOW TO VIEW ILLUSTRATIONS:
CUSTOMIZED FUNDRAISING ACTION PLANS
Customized ASK AMOUNTS to Upgrade Regular and Mid-Level Donors
Customized ASK AMOUNTS to Upgrade Major Donors
Customized ASK AMOUNTS to Retain Single-Gift Donors
Customized ASK AMOUNTS to Retain Existing Donors
Customized ASK AMOUNTS to Reactivate Lapsed Donors
Customized ASK AMOUNTS for Planned Giving Legacy Prospects
Custom ASK AMOUNTS for Monthly Sustainer Donors (Get a credit card #)
HOW DO I GET THESE VALUABLE ANALYTICAL INSIGHTS ABOUT MY DONORS?
Send your Donor ID Number, Date of Gift, Amount of Gift to randyfox@nadadventist.org.
Randy Fox will email your Dashboard, Audit, ACTION Plans matched to Donor IDs with Ask Amounts.
WHAT TO EXPORT
All cash gifts & pledge payments (exclude unpaid pledges & in-kind gifts that are not converted to cash).
Include at least 7 years of giving history.
CSV is preferred because it eliminates data formatting codes, but XLS or XLSM typically work fine.
eTapestry Gift Transaction Data Export Steps:
1) For Data Return Type, select JOURNAL ENTRIES.
2) For Starting Criteria: for Category, select BASE, and for Query, select ALL Constituents.
3) For Criteria, under Available Fields, select COMMONLY USED FIELDS from the drop-down menu. Choose INDIVIDUAL TRANSACTION RECEIVED.
4) For Individual Transaction Received, set the parameters to GREATER THAN OR EQUAL TO $1.00.
Raiser’s Edge Gift Transaction Data Export Steps:
1) Create a gift query with GIFT DATE OPERATOR “Greater Than or Equal to” and then specify the starting date
2) Use the “and” to choose cash as gift type, and specify GIFT AMOUNT greater than or equal to $0.
3) On the output tab, select CONSTITUENT ID NUMBER, GIFT DATE and GIFT AMOUNT.
4) Run Query
5) Export to Excel (if file is too large, export as a CSV file)
If these steps do not work or you have another donor management software packages, call your support number.
STILL NOT CONVINCED?
To learn more click this link: http://donortrends.com/reporting/